LUMA Concept Hotel Hammersmith London review | Ladies What Travel
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LUMA Concept Hotel Hammersmith London [Review]

If you like your hotels funky and central then the LUMA Concept Hotel Hammersmith London will definitely appeal to you.

Well placed in West London, just a short two-minute walk away from the nearest Tube station, the LUMA provides easy access to the Circle, District and Hammersmith and City London Underground lines, so it’s a great spot for getting about the city pretty hassle free.

The hotel

As well as having an underground station on your doorstep, the LUMA is also near to a wide range of shops, cafes, restaurants and bars. The hotel itself is an elegant new build and was opened May 2017.

LUMA Concept Hotel Hammersmith London review Ladies What Travel

Passing through the clean, gated outdoor area you head through the main door to be greeted by the reception area. To your left is the desk, where I always saw two members of staff available to help visitors, and to the right was the Grab and Go breakfast area. In the day a there’s a cute little display of fruit and pastries there, but in the morning this was replaced by a table full of grab and go bags ready to take.

The reception was dark but modern in design, with a focus on funky features such as a wall of copper pipes and retro lighting. Members of staff were courteous and happy to help at all times, and I loved that there was a 24-hour reception desk, so you always knew someone would be to hand if you have any questions or problems.

LUMA Concept Hotel Hammersmith London review | Ladies What Travel

My room

I was in room 110, on the first floor, which faced out onto the road. Heading down the hallway to my room I loved stopping to read the cool quotes dotted along the corridor – I just had to take pictures!

When I entered my room I was impressed from the get go. In a similar vein from reception the room was quite dark, but super funky. Design led, there were more cool quotes and silly sayings on the walls, but unsurprisingly it was the feature wall that caught my eye, which was a top down image of London lit up at night.

LUMA Concept Hotel Hammersmith London review | Ladies What Travel

Although the room was small, as you’d expect from a city centre hotel room, it didn’t feel cramped at all and the designers had done amazing with the space – which was made to feel bigger by the use of mirrors.

The space was divided into two, an ‘active’ office-like space, with a small grey sofa and desk area. This was where I found the kettle and coffee making facilities (which included Twinning’s English Breakfast tea – thumbs up from me!), phone and also a hotel tablet which was set up to provide lots of useful information on the hotel’s amenities, as well as things to see and do in the area. It was really handy little bit of kit, as I found out that the hotel has teamed up with several of the close by restaurants to offer guests discounted meals. Nice!

Then behind the desk was my bed. This faced the large window out onto the road, and also a snazzy flat screen TV, which could fold back against the wall. With road works outside it wasn’t the prettiest view, so most of the time I got cosy with the silver/grey curtains shut, but it’s a great to sit in bed with a cuppa in the morning and people watch!

Along one side of the bed was the epic feature wall, with floor to ceiling mirrors on the opposite side, split by a sink and cupboard area. For a second when I came in I was actually thrown – was I given a room without an en suite bathroom? I then opened what I thought were sliding wardrobe doors to discover one mirrored door led to a toilet and the other a small shower cubicle. As I discovered in the morning, this was quite cosy, and the shower wasn’t massively powerful, so although I didn’t want to risk attempting to wash my thick hair under it, the shower still did the job of waking me up just fine.


LUMA offers a ‘grab and go breakfast’, which is made up of a hot drink, pastry and piece of fruit. When you come down to check out, you’ll see the bags lined up opposite reception ready for you to grab on your way out. There’s not a choice of items, so it’s hit and miss what you get, but in my bag was an apple and a chocolate and custard twist – not my cuppa tea, but not the end of the world.

LUMA Concept Hotel Hammersmith London review | Ladies What Travel

What I thought of the LUMA Concept Hotel Hammersmith London

For me the LUMA Concept Hotel Hammersmith London had me as soon as I walked through the doors  – I adored the styling of the entire hotel, but my room in particular. The quotes made me smile – especially the one in the loo, but I also loved little features like USB sockets incorporated into the plug sockets, funky light switches and of course free, functioning WiFi.

LUMA Concept Hotel Hammersmith London review | Ladies What Travel
Toilet humour…

On the downside, one of my cups hadn’t been cleaned properly, plus there were some marks on the sheet which, after the cup incident left me a little paranoid about cleanliness. But these small bugbears aside, I’d still definitely choose to stay here again, especially if I wanted to go out for an evening in London and not have to deal with the rubbish late night train service (or lack off!) out of Paddington. Although I do wish it was a little cheaper in price. But hey, if you sign up as a member you get discounted rates!

Bed and breakfast at the LUMA Concept Hotel Hammersmith London starts from £120.

Pin for later!

My stay at the LUMA Concept Hotel Hammersmith London was complimentary for the purposes of review but as ever, all views are my own.

Suitcases and Sandcastles

Two Traveling Texans

By day Co-Editor Keri is a freelance journalist and copywriter, but spends most of her free time either travelling or planning her next trip!  A complete travel fanatic, she has a love of tropical climates, wildlife and afternoon tea (hence the creation of her Global Afternoon Tea Challenge!)


  • Paul | Anywhere We Roam

    Sounds like an interesting hotel. Must be hard for new places in London to make a mark on the industry, so much competition. I like the styling though, looks very cool. I also like the idea of the grab and go breakfast thingys – sounds like a good concept but depends a bit on what you get I guess? #farawayfiles

  • California Globetrotter

    Love all the quotes and chic decor! I could totally stay here! Pinned for future reference! Although, highly unlikely as every time we go to London, I stay with family and never in a hotel – but one day! #FarawayFiles

  • Angie

    Really interested to read about LUMA. I have walked past it many times on my way to The Stonemasons Pub just a few minutes from it. I’ve wondered what it was like. I suspect i’m unlikely to stay there as I only live a couple of miles away but great to know of places to recommend to others #FarawayFiles

  • Clare Thomson

    I love the architecture of the building and the location would suit me too – as I always seem to miss out on visiting West London. Those quotes are pretty cool as well. Thanks for sharing on #Farawayfiles

  • ZenBabyTravel

    Sounds funky, good to know, we have so many friends visiting London and always looking for hotel suggestions! It’s also conveniently close to Kensinton aka our hood 😉 #farawayfiles

  • Sara

    I love some the design elements of the hotel. Being so close to the tube is a definite benefit – especially since it’s close to so many lines!! The price seems right for that convenience for sure! The hotel I generally stay at in London is several blocks from the nearest tube stations and is much more pricey, lol. #TheWeeklyPostcard

  • Trish @ Mum's Gone To

    I love hearing about different London hotels. I always find, just when I’ve discovered my new favourite, they whack the prices up, so I keep moving onto the next one! I do love the styling of Luma.

  • Kathleen (Kat) (@katpegimana)

    Cool funky hotel! I love the Grab n Go breakfast concept – don’t think I have seen other hotels providing this. I like the interesting quotes on the wall and my favourite is the light bulb moment, haha! #TheWeeklyPostcard

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